Although hashtags have become a vital tool for increasing social media views and expanding your reach outside your network, they still often feel like an afterthought. Hashtags can be used to expand the reach of any content you post on social media, but they should not be used as a replacement for a solid strategy that includes keywords and the promotion of your brand.
When you use a hashtag in your content, you're essentially asking people to follow the conversation around that topic. If they don't know what the hashtag means or why it's important, then they won't click on it and engage with it—which means fewer people will see what you're saying or interact with it.
To make sure that people actually see your content when they use a particular hashtag, consider adding images (which allow more room for context), including phrases like "hashtag" in your title or description, and promoting posts with similar titles and descriptions.
It's not just a trend—hashtags are a way to connect with people, build community, and promote your brand.
But you've probably noticed that using hashtags can be confusing. Don't worry! We've got your back. Here are the five best rules for hashtag usage.
1. In most cases, using many hashtags decreases interactions. Pinterest and Instagram are the exceptions to this rule.
2. Use local hashtags to build community awareness.
3. Use specific product or brand hashtags to create conversation.
4. Use search tools to see related hashtags and their popularity. Hashtagify.me is a free tool that can be used to view related hashtags.
5. Before you use new hashtags, make sure that you understand the existing meanings and uses of them to avoid offensive, controversial or demeaning ones because they can come back to bite you later!
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