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CV

Professional Summary

Experienced Digital Marketing professional with over 12 years of hands-on experience with extensive experience building, maintaining, and running successful digital marketing awareness & lead generation campaigns. Bringing forth broad marketing knowledge, coupled with focused campaign experience. Adept at creating and implementing client-centered, successful campaigns, aimed at improving brand awareness and presence. Collaborative and creative manager accomplished at managing digital marketing presence content. Experienced in leading teams of marketing professionals to meet and exceed digital marketing goals. 

Skills

Content Strategy  Social Media Management     Campaign Management    Branding  Online Advertising    Search Engine Optimization    Copywriting    Content Research & Development

Work Experience

2021-Current

Mediversal Multi Super Specialty Hospital

Head - Corporate Marketing, Digital Marketing & IT

  • Front-led the ideation, formation, execution and monitoring of all the marketing initiatives for brand salience

  • Led and extended campaign ideas across Digital, Radio, Print Platforms at various stages; developed & spearheaded Brand Support Programs, Events, Promotions (Radio, TV, Websites & Hoarding Campaigns) 

  • Pioneered various launch strategies by driving 360 degree digital marketing approach through various campaigns, media plans with focus on company’s AOP numbers

  • Excellence in devising brand building & positioning strategy, developing brand identity, rolling out innovative campaigns for digital marketing

  • Applied innovative & customized marketing & communication strategies aimed at increasing customer acquisition, penetration & revenue; ensured the lead inflow, quality of leads, assignment & conversions ratios were monitored and corrective measures were taken

  • Skilled in leading organizational and departmental process improvement programs to enhance patient satisfaction, and employee & physician engagement for improved survey results & rewards

  • Collaborated with cross-functional teams on product value propositions, marketing communication for projects and media planning by selecting the best vendors & communication partners

2021- 

Myloanskart

Head - Digital Business

  • Mined & analyzed data from multiple sources to drive optimization & improvement and delivered data-driven solutions to business challenges using Microsoft Power BI, Tableau, Advance Excel

  • Applied innovative & customized marketing & communication strategies aimed at increasing customer acquisition, penetration & revenue; ensured the lead inflow, quality of leads, assignment & conversions ratios were monitored and corrective measures were taken
  • Leveraged in DMAIC and Project Management Approach to lead cross-functional productivity projects
  • Applied innovative & customized marketing & communication strategies aimed at increasing customer acquisition, penetration & revenue; ensured the lead inflow, quality of leads, assignment & conversions ratios were monitored and corrective measures were taken

2014-2021

The Hans Foundation

Manager - Digital Marketing & Branding

  • Defining digital marketing strategy along with budget planning as per organizational objectives- acquisition, hence reducing spends by The Hans Foundation & The Hans Foundation Hospitals

  • Ensuring cost efficiency in several campaigns through smart negotiations with media partners - outdoor, radio & print

  • Identifying alternate partners or different creative execution; managing the email domain and acting as a Group Administrator

  • Directing the entire brand architecture & strategy through product positioning from conception stage till go-to-market strategy

  • Steering communication, brand image building & product awareness campaigns; evaluating communication through multiple channels

  • Managing corporate communication, brand image building and product awareness campaigns

  • Formulating annual & long-term THFH branding & communications plans, value proposition development, forecasting, media and

    promotional plan development & innovation strategy and, business performance analysis

  • Developing the media & creative strategies aligning with THFH’s brand initiatives and brand equity targets

  • Heading THFH’s marketing strategy development using patient insights, category trends, brand equities (Brand Messaging & Creative,

    Influencer & Sampling Strategy, Advertising & Media Strategy, Ambassador/Partner Programs, Event Marketing Strategy and PR)

  • Managing digital marketing projects ensured achievement of Return on Investment (ROI) and reporting achievements

  • Allocating executive messages, preparing presentations & internal memos, and organising meetings to share information

  • Preparing & validating and proof reading content for publication for the internal & external stakeholders to generate interest

  • Developing budget and monitoring & controlling all costs associated with corporate-wide digital marketing programs

  • Tracking campaign costs, performance and ROI throughout the demand generation lifecycle

  • Devising digital-marketing strategies to elevate brands from relative anonymity, forging strategic alliances, driving revenue and growing

    profits in competitive markets

  • Implementing marketing strategies from ideation, campaign, communication, business planning & projection, execution, post execution

    reports and progress tracking

  • Performing on-going customer/market research and demographic profiling to identify unmet market needs

    Significant Accomplishments:

  • Designed and rolled-out customised digital strategies for companies in Billions In Change, The Hans Foundation, and other industries

  • Established a Twitter page – Billions In Change and quickly built a following of over 29k by engaging with the community and using Twitter

    Search and RSS to find like-minded people

  • Produced a series of 15 videos for The Hans Foundation & The Hans Foundation Hospitals featuring Organizations works

  • Gained traction (increased traffic to the website) through evolving and executing strong branding initiatives and focused campaigns geared

    towards engaging the customer base

  • Worked as a strategic partner with, HR & OE, Marketing, Finance, Operations and other functional groups within the organization

  • Championed the introduction of social media as a marketing tool, using Twitter and LinkedIn to recruit new channel partners, raise brand

    awareness and drive web traffic

  • Successfully conceptualized, designed & developed organizations' websites and created the content management of the websites

  • Established a strong Social Media presence on Facebook with reach of 46,000 followers with regular engaging post submission

  • Formed relationship with Billions In Change Team for promotions of 'Free Electric' & 'Shivansh - Organic Farming' campaign on multiple

    channels

  • Redesigned organization logo and revamped mission statement; created standards for branding guidelines for organization

  • Examined hospital information system with IT and Internal Team to suggest improvements as per organizations’ business needs

    Digital Marketing:

  • Strategized the Social Media & WhatsApp Campaign to reach patients in specialty clinics

  • Led the YouTube Paid Campaigns to reach patients across the targeted area to raise brand awareness promotions

  • Improved organic page views (30%) with reduction of bounce rates (-5 PP) on websites through site-content management & SEM analysis

  • Pioneered digital initiatives resulting in 3 fold increase in website visits and improved campaign click through rates (0.65% vs 0.4% average)

  • Drove the paid campaign of Facebook for hiring of clinical consultants

  • Formed & implemented the email marketing strategy which increased revisit patient from 15% to 30%

2010-2014

Forward & Rewind

Deputy Manager  - Corporate Marketing & Digital Marketing 

  • Created digital marketing campaigns, managed online brand & product campaigns for brand awareness and re-designed the company website

  • Conducted the research studies for rich insights into consumer online behaviour & key motivational/attitudinal behaviour, improved the usability, design, content and conversion of the company website

  • Planned and budgeted all digital marketing operations

  • Gathered client’s requirements & coordinated with cross-functional departments to create, implement and transition the process adhered

  • to the guidelines

  • Participated in digital marketing strategy formulation, customer relationship management, online lead generation, social media strategy,

  • search engine optimization (SEO/SEM), marketing channel management, competitive analysis, online advertising and mobile applications

  • Conceptualized website for designing, development with staff and client coordination

  • Implemented the processes and continuous improvement working with various internal teams to help process improvements for vendor

  • management workflow within standard quality framework

  • Established the Content Management System and augmented web strategy effectiveness

  • Comprehended market & performed research tests to analyse the targeted user’s demographics and behaviour

  • Drafted the Business Requirement Documents (BRDs), defined project plans, wrote system requirement specifications and delivered

  • project/status reports

  • Collaborated with Sales & Technical Teams for designing custom web-based solutions & cost analysis for client needs

  • Managed the content & updated existing Web site using Macromedia DreamweaverMX, Design and maintained symbology & icons for

Education

2018

IIM, Kolkata

Management Development Program (Strategic Brand Management) from Indian Institute of Management, Calcutta

2006-210

Jain University

BE (Information Science & Engineering)

Certification

Six Sigma Green Belt Certification

Google AdWords Certification

Emotional Intelligence (EQ) Practitioner Cert (ACCREDITED)

Improving Your Business Through a Culture of Health

Certification for Program and Project Managers - Entry Level (FAC-P/PM)

Innovating in Health Care

Digital Advertising

Inbound Marketing

Advanced Social Media Strategy Training and Certification

Digital Marketing Strategy

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